1Professor, Himachal Pradesh University of Business Studies, Shimla
2Assistant Professor, Department of Business Management, Dr. Y.S. Parmar University of Horticulture and Forestry, Nauni, Solan, H.P.
Online published on 26 September, 2013.
Values play a significant role in everyone's life. The values possessed and practiced by the individual in their personal as well as work life determine the decisions taken and the activities conducted by them. The behavior of an individual is based on the values held individually and collectively. The present paper brought forward the contributions made by the researchers in this field. The concept of values in light of various research studies has been discussed. Further an attempt has been made to throw light on the factors that has some effect on values pattern. The factors such as role of family, gender, socioeconomic status, culture, religion, occupational status, experience in the job, etc., in determining the values of an individual have been discussed in the present study.
Values, religion, attitudes, family, occupational status
