First Author, Assistant Professor,
*Author correspondence: First Author, Assistant Professor,
The study revolved around the satisfaction of the customers towards Maruti Suzuki Cars and what all factors keep the customers satisfied. Customer satisfaction was found to be one of the most important factors affecting the company's growth and profitability. Maruti Suzuki has tried to maintain its position to keep its customers delighted and satisfied like working on electric cars. The main focus was whether there is a significant relationship between the income of a person and the Maruti Suzuki he/she has in that range and it was analyzed there is no significant relationship as customers are buying cars of higher range as well and not sticking to their income slab to purchase a car. Also, customers demand other things like safety and security, inside spacing should be more and more improvement in design.
Customer Satisfaction, Income, Maruti Suzuki Cars, Features of the car, Electric car
