International Journal of Research in Social Sciences
  • Year: 2020
  • Volume: 10
  • Issue: 2

A Critical Review of Digital Marketing in Bangladesh

  • Author:
  • Mohammad Waliul Hasanat, Ashikul Hoque, Mashrekha Anwar, Shahanaz Akter, Abu Bakar Abdul Hamid
  • Total Page Count: 8
  • Page Number: 35 to 42

*Author correspondence: Mohammad Waliul Hasanat PhD in Marketing Putra Business School, UPM

Online published on 20 November, 2021.

Abstract

The study focuses on digital marketing in Bangladesh. Digital marketing deals with the usage of electronic media like online media platforms for the marketing of the products. Secondary data is collected from different sources that provide information about digital marketing. The paper also discusses advantages that consumers would get from digital marketing.

Keywords

Digital marketing, Bangladesh, Online marketing, Social media