Teno Proactive Communication Model for Job Creation in Nigeria

This study postulated a Teno Proactive Communication Model for Job Creation in Nigeria. The model was designed to explain the need to effectively engage different segments of the Nigerian youths on the significance of involving themselves in the business of acquiring technical skills alongside school certificates for self-reliance; acquisition of skills alongside academic degrees for more job options which would make them become self-reliant, job and wealth creators. The model was anchored on four major canons such as communication content, medium, target audience, and objectives. The model highlighted the importance of technical education; the need to acquire additional skill while in school; and the need to explore other avenues for entrepreneurship, using the classroom, seminar, workshop, field trip and mass media as channels for a proactive communication that will not only explain the unemployment problem in Nigeria but invariably provide answers to the joblessness quandary in the rich-poor country.