Talent management in modern business scenario with reference to HR practices in various Industries of India

In India Talented employees never had the privilege that they enjoy today. The organizations are looking at newer ways to attract employees. Once a recruit walk its gateways, it focus on building loyalty. This strategy of how to attract and retain employees is known as "talent management".

In today's challenging business scenario, to gain a competitive advantage in the business market, organizations need to ensure that they engage highly talented employees, this is driven by means of Talent Management strategies which mostly focus on five primary areas: attracting, selecting, rewarding, developing and retaining employee.

Managing company's competent and skilled human capital is essential for success. Due to tough target of attracting talent, HR heads of companies have started applying the ‘employer branding strategies also known as STP (Segmenting- Targeting-Positioning) approach of marketing, In the confused scenario where talent is continuously diminishing, HR managers are facing problem in retaining their knowledgeable resource.