*Associate Professor, Department of Commerce and Management, Bangalore University, Bangalore
**Research Scholar, Bangalore University, Bangalore
Online published on 21 November, 2013.
Investment Decisions is one of the most challenging areas of decision making in an individual's life. A best investment decision plays an active role in an individual's success story. While selecting a particular portfolio for investment, the investor should consider all factors including the level of risk which he can accommodate, the financial goals etc. Apart from these the investor should consider a fare return on his investment along with the return of his original investment.
Behavioural finance, investor Behaviour
