Analysis of visitor's satisfaction at Gita Jayanti fest Kurukshetra, 2012

India is known for its spirituality and culture worldwide. The philosophy of Gita is not confined only to the texts but also prevails among the majority of the people of India. In this context, Kurukshetra has important and significant place among the people it is the birth place of Bhagwad Gita which not only has religious importance but also acts as a guiding force for the mankind. Keeping in view the importance of Gita among the people, a fest name Gita Jayanti is organized every year on the northern side of Bramhasarovar which has very interesting mythological significance. Since its inception the number of visitors has been gradually increasing and this year it reached upto 6 lacs visitor (D.P.R.O., Kurukshetra). As a research scholar it naturally created interest and directed us to study the prospects and make an analysis of the satisfaction of the visitors. Here, satisfaction is overtly relative and individualized and when we say visitor satisfaction it becomes even more complicated and explicitly personalized to measure because of its peculiar characteristics. It is heterogeneous in nature hence; the purpose varies from visitor to visitor. For some, recreation is the pulling force while for the others learning, enlightening them with the spiritual effervescence becomes quite prominent. Present paper makes an analysis of the visitor satisfaction from this event, present the scope of improvement and highlight the purpose of their visit.