Lecturer (Ex I/C Principal), Christian College of Education, Anand, Gujarat, India
Online published on 21 November, 2013.
Until present, mobile commerce has not been as successful as was anticipated. This may be due to the fact that mobile services are still in their development stage. This research aims to identify the areas of key importance within m-commerce, so that those businesses that intend to make use of mobile technologies may understand these areas, and implement them to see a successful mobile commerce solution.
The majority of the questionnaire collected and analyse data of a classificatory scale of measurement.
About 37% of the respondents are embarking on providing mobile commerce facilities to their customers. This response rate is relatively not significant being less than 40%. Further insight was gained by breaking down the responses into the seven industries. From the responses collected, not all industries were willing to provide WAP-based or GPRS-based services to their customers.
This study has revealed that certain factors concerning mobile commerce are considered critical and contribute to the overall success of this new technology.
Mobile Commerce, Success, Technology Adoption
