The effect of development agencies on Brand-city desing¹

In today's globalizing world, concentrating on the ability based investments all cities become different from others and both in economical and social aspect, they attract the attention of domestic and foreing tourist and investors by increasing the cultural exchange, activity and media profile share. So, they can compete with other cities. In this context for becoming a brand city; the region must be transformed in to attraction center by introducing product and popular values to external environment. These help increasing the competition, economy and development potential of the city. Branding is an acceptance process in which a new product, service or value is introduced. In this process, branding factors such as management, manufacturing, advertisement, marketing, technology, finance, cooperation with relevant institutions, identifying the labour and investment opportunies in the national and international level through the Regional Development Agencies have crucial importance. In this context the Development Agencies, adopt understanding of structure with the main theme of sustainable local development oriented governance in Turkey, have an important role. From that point of view, in this study the roles of development agencies are taken into consideration. In today's world Large-scaled changes are faced and development agencies help identifying policies differing a city from the others, inducing new investments and brandization of cities.