Comparative study of editorials treatment of the daily dawn and daily the news international on electricity crisis in Pakistan

This research explores the coverage of electricity crisis in Pakistan by the Daily Dawn and Daily The News International in their editorials during June 2010 to May 2011. The results proved that the overall coverage about the electricity crisis by these newspapers neither favorable nor unfavorable but remained neutral. Researcher used framing theory as theoretical framework and also six hypotheses were developed and tested through content analysis. In which three hypotheses were accepted and three were rejected. For this research study 49 editorials were studied. All editorial sentences are divided into five categories; Causes, Effects, Reactions, Solutions and Miscellaneous of the electricity crisis according to the nature of data. The study finds out that both newspapers gave 22.06% and 36.57% unfavorable coverage. Both the newspapers gave 41.35% neutral coverage on the issue. The results also show that both the newspapers have given more neutral coverage than favorable or unfavorable.