Become the salesman of the year: tenets and tactics

Corporate branding is defined as the perception of a company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols. The purpose of a corporate branding initiative is to generate a positive halo over the products and businesses of the company, imparting more favorable impressions of those products and there are certain AIDA principles, which take care of it. But to make a brand popular in market, it is marketing added with performance that brings reputation for the company in the long run.

Reputation has become one of the most essential factors for maintaining brand image today and global competition has made survival tougher; every industry is now trying to provide its customers with something unique in look, concept and feel of its products and services. Every brand is trying to perform in the best possible manner to bring novelty. Whatever may be the product, it is packaging, way of advertizing and promotion and above all, quality performance that matters in the end. Whether the brand will be successful or not in the long run depends on the way it is presented before its consumers, the technique through which it is marketed and above all, if it is bringing in customers’ delight. And whether a brand is reaping the best of opportunities in marketing its services or not or can only be established by the performance of the marketers catering to its targets. It is the marketing team and their direct dealings with the consumers that initiates and sustains goodwill thereby bringing success in an organization. Despite providing facilities and arrangements, a customer is always pleased by the behavioral etiquettes of the service providers. Performance is the key word, but the manner of performance is what adds value to. This paper by discussing certain marketing mannerisms and etiquettes, critically analyses the role of the marketing personnel in corporate world, who apart from proudly fulfilling their organizational commitment also wins hearts of the consumers.