*Assistant Professor, Hamdard Institute of Management Sciences, Hamdard University, Karachi
**Assistant Professor, Business Administration Department, Federal Urdu University of Arts, Science & Technology, Karachi
Online published on 12 February, 2015.
Small and Medium Enterprises (SMEs) role is quite eminent in the economic development of the Pakistan. Government of Pakistan is serious in the development of SMEs. So far, it has taken various steps in this regard. Yet, strategic posture of the SMEs has not improved up to the required level leaving Pakistan's SMEs lag far behind. Pakistan's economy is rich agriculturally as it produces the inputs for industrial base. Those SMEs should be given due concentration whose inputs are produced with in the country as in case of apparel sector. In order to compete internationally there is need to conduct extensive research on the strategic posture of apparel SMEs in Pakistan. The objective of this study is to review overall strategic posture of apparel SMEs in Pakistan. It was found that most of the apparel SMEs do not have the mission statements and written policy. Apparel SMEs usually set the objectives and almost half of the apparel SMEs follow business strategies. Quite a few apparel SMEs follow corporate strategies and few follow functional strategies. There is need to further improve overall strategic posture of apparel SMEs as it would increase the overall performance of apparel SMEs of the country.
Strategic posture, mission statement, policy, objectives, business strategy, corporate strategy and functional strategy, apparel SMEs
