A study on stock market investment pattern of individual investors with special reference to Tiruchirappalli district

Investors tend to look at the Return – the potential return possible from investment; Risk- the variability in returns from an investment in avenues due to value going up and down or market fluctuations; Liquidity – the ease with which the investment can be converted into cash. Based on the preferred risk, return and liquidity each individual selects investment avenues that match with his investment objectives. An individual investor has to confront his/her demographics, lifestyle and investment psychology whether the investor's age or occupation or annual income plays a significant role while making preference for investment avenues. This Study tried to explore the Investment Pattern of Individual Investor who resides in Tiruchirappalli City. The Primary objective of the study is to check the investment pattern of people those who are dealing in stock market. The scope of this study is geographically limited to Tiruchirappalli city, it include all class of people those who are dealing in stock market.