Udayana University, Denpasar, Bali
Online published on 12 February, 2015.
Language in semantics is one of the supporting elements of culture and used to be an important aspect of the society. Both language and culture is an intertwined that could not be separated within times, places and function. Stimulus and response (S-R) in this study is considerably used as the justification to convince its truthness in the meaning of language collaborated within the culture aspect. Stylistic language in treating white cattle as sacred animal with a polite language significantly affected to the response of the animals, particularly on the use of names. The treatment of naming white cattle for female and male was similar to human names found in the location of conservation. This symbolizes people respect to the white cattle as sacred animal. Moreover, verbal and nonverbal signs through stimulus and response showed that society at Taro village believes with the sacredness of white cattle as cultural phenomenon should be taken concern for ecosystem preservation. The people defense that genetic deviation called as albino mainly used for ritual occasion. The stimulus and response in science collaboration affecting the result in which white cattle felt comfortable since treated humanely by farmers as herdsman as being applied in the concept of animal welfare and Tri Hita Karana.
Culture, language, stimulus, response and white cattle