E-commerce: an analytical study of online business transactions and its role in promotion of rural entrepreneurship in India

This is an Analytical study which focus on E-Commerce and its Impact on Rural India with a basic objective to identify the role of ecommerce and its factors play incontributing to the promotion and coverage to Rural Entrepreneurship.

Electronic Commerce is the fast emerging as a, phenomenon transforming global trade. It is riding on the platform of fast IT business communication, altering the complete frame of doing business. India being a vast country with vibrant diversity, and major population is still living in rurban,mofussil, towns and villages where agriculture and allied activities are the main stay of their lives, and playing a significant role in its overall economy development. In this emerging scenario, ecommerce may play a major role to unfold and promote the untapped potential of rural India. This research will elaborate on how e-commerce can help in overcoming geographical limitations and ushering in strategic advantage for the rural places.

Further, paper gives an overview on how E-Commerce as a platform helps in sharing the business information, maintaining business relationship electronically thereby identifying the rural products which have potential for national and international markets,hence widening the scope for Rural entrepreneurship.