A study of varying tourist behavior: significant tool to assess the prospects of economic growth in the Tourism Sector

This research study intends to show the significance of the tourist behavior study in tourism and hospitality industry. We all are consumers. We consume and buy the merchandise according to our needs, wants, purchasing capacity and preferences. Our mood, perception, self concept, cultural and social background, family, age and miscellaneous other factors influence our purchasing behavior to a great extent. Affluent people buy in a quantity and at shorter intervals. In economic and poor societies, people buy the necessary products only when it becomes essential, affordable and on priority. In current scenario study on consumer behavior is not restricted to some industries. Now it has become essential part of every business. Consumer buying behavior is a psychological phenomenon and satisfaction from the services is the same phenomenon. Wherein no matter how good we are at it, it is always difficult to satisfy a consumer. Hence, it is all about the perception of a consumer same applies to hospitality and tourism industry where is customer satisfaction is of prime importance and service brings the actual feedback of all. Hence, it can be seen that service sector and buying behavior are two sides of the same coin and both are psychological phenomenon of the consumer. Thus, there is no doubt in the statement that ‘for a good economic growth and reformation in tourism industry a wide study on varying consumer behavior is a need of the hour.’ So that services can be improved according to the guest's desires.

To study the varying consumer behavior simplified process framework of this study is designed and for the implication of this framework a strategy is prepared. To prove the significance of this study a sample primary research has been done.

Tourism and hospitality is a wide industry, so in any study every aspect cannot be covered. This research is limited to the small geographical area and mainly middle class consumer's buying behavior has been studied.