Department of Extension and Communication, Faculty Family and Community Sciences, The M.S. University of Baroda, Vadodara, Gujarat
Online published on 4 March, 2016.
It is true that conventional definition of journalism is reporting of news but there is a journalism that goes beyond that and does more than just telling the news, it is known as 'development journalism'. It is practiced mostly in developing countries. Development journalism requires action oriented approach to help the nation in combating with problems like poverty, illiteracy, unemployment. In our country media is more focused on profit making content than development. A survey was administered (in Vadodara district) to know the level of agreement of journalists regarding development journalism. The opinion were categorized in different aspects viz. Problems in Development Journalism, Importance of Development Journalism in Indian Context, Content in Development Journalism, Characteristics of Development Journalists and Today's Media. This paper highlights the emerging trends about development journalism and level of agreement of the selected journalists for the same. This may enlighten media houses and development practitioners to formulate guidelines to promote development journalism among the budding journalists.