1Associate professor, Department of Commerce, SRI Ramakrishna College of Arts and Science for women, Coimbatore-641044
2Research scholar, Department of Commerce, Sri Ramakrishna College of Arts and Science for women, Coimbatore-641044
The study explores the women entrepreneur's challenges and prospects in Coimbatore city, Tamil Nadu. The main objective of the study was to analyze the various motivational factors responsible for women entrepreneurs to start up their own enterprises and to the constraints faced by them in their business activity. The study is based on convenience sampling method. The study was carried out of 180 women entrepreneurs. The data which were collected from the respondents were analyzed by percentage analysis, chi-square and ANOVA. The conclusion is that in Coimbatore city women entrepreneurs face the problem of lack finance and support from the family to start and to carry on the business.
