Assistant Professor of, Dinabondhu Andrews Institute of Technology & Management
Formerly of Bankim Sardar College, Tangrakhali, South24 pgs. Formerly of Vidyanagar College, Amtala, South24 pgs.
Tourism would tend to go through upswings and also downswings depending on competitive developments within the tourism sector in India and also under the influence of external societal factors. Achieving consistently high growth rates in tourist arrivals in respect of both domestic as well as foreign tourists would therefore not be possible without pitching oneself as a low-cost value-for-money destination. High growth rate in tourism is also often accompanied by considerable adverse socio-cultural impact on the host society. That tourism brings in high returns with low investments is true only in situations where excellent roads, beautifully landscaped urban environs, reliable power & water supply, sanitation and solid waste disposal systems, etc., are already in place on the strength of the general economy because tourism does not have any product but only to disclose the authenticity of nature. This emphasizes the need for a clear and objective analysis of tourism benefits without overlooking any costs. In this paper we centralise the nature and consecutive developments in Kerala tourism. Foreign tourists arrival and also pictorial representation of tourism products of Kerala. We have collected secondary data from Kerala tourism website for a period of 1986 to 2009 and a non-parametric MANN-WHITNEY U test have been used to assess whether the influx of tourists come from same population.
