1Mr. Abhishek Karmali1, Asst. Professor and Course Director of the BBA, Department of Sridora Caculo, College of Commerce and Management Studies, Mapusa, Goa
2Dr. B. Ramesh, Professor, Ex Head & Dean, Faculty of Commerce, Goa University, Goa, Former President of Indian Commerce Association, Former President of Indian Accounting Association
Online published on 10 March, 2016.
The paper explores the concept of destination image with regard to leisure tourism. Destination image studies are incomplete without studying the functional and psychological attributes which make up the overall image of the place. This paper limits itself to finding out the importance tourists’ associate with each of these attributes when it comes to their choice of a destination to holiday. The study is conducted on tourists, both domestic as well as foreign who visited Goa for leisure.
