Shopping cart experience-Building consumer experience at the check-out stage for online buying

Free and discounted shopping is growing in preference among the Indian customers. The preference for online shopping sites are based on several factors ranging from deals, seasonal exclusives, exclusive online sales, discounts, offers, freebies, varieties, bundled product, etc. there is a growing priority for shopping cart and check out conveniences. The choice for going online for shopping is to gain the convenience experience where the customer need not have to spent time, money and effort in travelling, searching, purchasing, carrying the goods back to home and so on. The greatest advantage, beyond the factors mentioned as factors influencing a customer to go online shopping, is to make comparison for the products under consideration. The shopper also visits meta-sites that provide collective information on availability, price and discounted offers, thus deciding on the online shopping site to rely at the end of the decision making. Most cases results in selecting multiple sites to compare and contrast the shopping cart. As far as an online shopping is concerned the most important point where the real conversion has to happen is the shopping cart finalization stage. Possibility of a high cognitive dissonance may occur during the finalization phase and which may lead to disconnect experience. This stage thus invites attention for the online retailers where the full form of consumer experience matters.