Harnessing the Potential of ICT on Practice of Broadcast Journalism in Nigeria

This study discusses the Importance of ICT in modern day broadcast journalism in Nigeria. Needless to say that the advent of ICT has brought about dramatic changes in the practice of journalism as a profession in terms of news gathering, news reporting, presentation and speed of delivery. Two theories were used as theoretical framework for the study rest. The theories are Diffusion of Innovation Theory and Development Media Theory. Diffusion of Innovation Theory holds that an idea or innovation spreads throughout a society in a predictable pattern. Application of ICT to practice of journalism is an innovation that aims at increasing efficiency and prompt delivery of news to masses. Development Media Theory posits that, media should provide platforms that can accelerate the development of their respective countries by way of giving the public quality news, entertainment, and political education etc. It aims at developing the productive capacity of the nation through economic, health and political information that would develop the minds of the public so as to be able to makeinformed electoral decisions. The study recommends that media practitioners should keep themselves abreast of new development in their profession as ICT provides ample opportunities for excellence in the practice of modern day journalism. Its acceptance by professional journalist will reduce or eliminate the gap between journalists in the advanced countries and those in the developing countries like Nigeria. Media Professionals are encouraged to avail themselves of opportunities that provide for training in ICT so as to enhance proficiency on job performance.