Impact of advertising on consumer behaviour with special reference to fast moving consumer goods

Now-a-days consumer are kings in the market. The study of consumer behaviour is the study of how individuals make decisions to spend their available resources-money, time and effort-on consumption-related items. FMCG is Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods. In recent years, the fast moving consumer goods sector (FMCG) is witnessing increased use of sales promotion activities all over the world. Both primary and secondary sources of data were used. Well structured schedule was designed to elicit necessary data. The primary data have been collected through questionnaire which was distributed to 150 respondents.