Assistant Professor of Commerce, A.V.C. College (Autonomous), Mannampandal, Mayiladuthurai-609 305, Tamil Nadu, India
Online published on 21 April, 2016.
Cosmetic products are referred as care substances which can be made of chemical s compounds or natural substances to enhance appearances and odor of human body. These cosmetic products beautify human appearance: today cosmetic product is in great demand because of self consciousness and self personality aspects which are closely linked with human life. Cosmetic are generally considered to make-up products. However, they indeed present in different forms varying from powders, baby make-up, soap, shampoo and toothpaste. In the cosmetic industry fashion trends are highly demanded from some consumer segments and so as to multi-functionalities and convenience. The cosmetic products market in India is not a new one. There are 22 crore of cosmetic products users in India using verities of cosmetic products. This paper is empirical study based customer respond and satisfaction against cosmetic products in Nagapattinam District.
Cosmetic products, Consumer satisfaction, Make-up products, Cosmetic industry
