Associate Professor in Commerce, Post Graduate Department of Commerce and Research Centre, St. Peter's College, Kolenchery, Ernakulam, Dist., Kerala-682 311, India
Online published on 21 April, 2016.
Web shopping has now become one of the activities of daily living as everything is available at our door steps just clicking at the tip of a mouse. Internet shopping has developed significantly due to its attractive features and the development of e- banking.
The current study has been undertaken to analyse the online shopping behaviour among Youth in Ernakulum town.
For the purpose of study, 200 respondents were selected as samples from Ernakulam town by adopting convenience sampling method. Analysis was done via statistical software 16.0. Karl Pearson Chi-Square Test, rank test and percentage were used.
The majority of the respondents did online shopping. Flip kart was the commonly used online website by the respondents. Clothes and shoes were the main commodities purchased by the respondents through online. They spent less than Rs.20,000 for their single purchase. The major reason for preference of online shopping by the respondents was ‘time saving’. The majority of the respondents did not face any problem while doing online shopping.
Flip kart was the commonly used online website by the respondents. Clothes and shoes were the main commodities purchased by the respondents through online. The major reason for preference of online shopping by the respondents was ‘time saving’.
Electronic Commerce, Web Store, World Wide Web Browser, Business-to-Consumer Approach, Wal-Mart
