“Innovations in green practices in hospitality sector”

The tourism and hospitality sector is among the top 15 sectors in India to attract the highest foreign direct investment (FDI). During the period April 2000-February 2015, this sector attracted around USD 7,862.08 million of FDI, according to the data released by Department of Industrial Policy and Promotion (DIPP). With the rise in the number of global tourists and realising India's potential, many companies have invested in the tourism and hospitality sector.

For hotels, which are a subset of the bigger conglomerates, national and international, introduction of the innovated products and services suites in their Bangalore units is not a difficult task. After all, the introduction takes place across the entire group of hotels simultaneously, seamlessly and effortlessly, courtesy the many commonalities between hotels in the group. Hence the innovations and their likely impact on the productivity of the Bangalore units of the group should be more or less the same across the country.

Innovation in the hotel industry in the field of green practices should be a relentless and continuous exercise since patrons are becoming more and more technology savvy. Given the preferences of the technology savvy patrons, the hotel industry should capitalise on the scope afforded by technology to innovate in the products and services area.

This study is an effort to find out what innovations in the area of green practices are there in hotel sector and how useful it is to the Industry.