*MPhil Full time Scholar, School Of Business, Lovely Professional University, Phagwara, Punjab, India
**Ph.D. Scholar, School Of Business, Lovely Professional University, Phagwara, Punjab, India
Online published on 8 August, 2016.
GMH Organics is a medium size pharmaceutical enterprise in Haryana, India which manufactures dry powder injectable since 2007. This was established as a partnership organization under the GMH Group. The company is engaging in third party manufacturing and fulfilling domestic and global market demand through large pharmaceutical companies and franchise mode selling. Within a short period of time GMH Organics has obtained incredible growth in the market while keeping CAGR of 91.43%. This enterprise is differentiated from other SMEs because they have proper vision and mission statements which are targeted to the international growth. In addition to that, they have adopted advanced strategic management techniques and procedures such as quality management, network strategy, benchmarking, SWOT analysis and PESTEL analysis when formulating strategies.
Vision, Mission, Strategic Management, Small and Medium Scale Enterprises
