International Journal of Research in Social Sciences
  • Year: 2016
  • Volume: 6
  • Issue: 7

India post: unleashing new avatar

  • Author:
  • CG Sumithra, Swathishanbhag
  • Total Page Count: 14
  • Page Number: 37 to 50

*Associate Professor, M P Birla Institute of Management, Associate Bharatiyavidyabhavan, Bangalore

**Student executive, MBA, M P Birla Institute of Management, Associate Bharatiyavidyabhavan, Bangalore

Online published on 25 October, 2016.

Abstract

Ever wondered India Post could be beyond carrier of messages? Anyone and everyone would express negativity on this question. The report here is prepared to answer this question. A 150 year old organization run by GoI under ministry of Communication and Information Technology has catered to needs of millions through its services. Today it has carved niche for itself in every field. This is of course commendable and cannot be ignored. One can firmly say that India Post has modernized and made itself adaptable to growing competition. The main objective of this study is to understand various changes India Post has undergone to compete with the competition and sustain its survival. To understand the role played by it apart from delivering messages to desired destination. (GoI-Government of India

DoP-Department of Posts, IT-Information Technology)