Socioeconomic and personal chara teristics of rural women and their influence on tele-viewing behaviour

Genetically and phenotypic ally, no two human beings are alike or exactly similar in all respects in this universe, because their behavior is constantly shaped and governed by their past environment in which they live in. Nevertheless there are certain characteristics which become distinguishing characteristic for a particular group of people. Some of the past researchers have revealed few such characteristics of televiewers which are presented as under. This study is an attempt to find out the pattern of television viewing behavior of women behavior as well as choice of programmes and have implications for future policy considerations. However, most of the TV offerings are cosmopolitan in nature, oriented towards middle-upper middle class and diversity and ethnic flavor. Realizing that women are a distinct social entity having their own information and communication needs, various television channels have allotted a separate regular chunk of women in their transmission schedules. They regularly broadcast different programmes targeted especially at women of different social media.