Associate Professor, Faculty of Economics and Administrative Sciences, Department of Business Administration, University of Dokuz Eylul, Buca, Izmir, Turkey
Online published on 25 October, 2016.
In this study, we investigated the relationship between consumer's environmental awareness and brand loyalty. We used a questionnaire comprising environmental approach (Magnet et. al., 2009), brand loyalty scale (Şenel, 2011) to collect data from 384 Faculty of Economics and Administrative Sciences students. The outcomes demonstrate that there is relationship between brand loyalty and environmental awareness.
Consumer behavior, environmental awareness, brand loyalty
