Usage of Social Media by Adolescents of Jammu

The present research was conducted to study the profile of adolescents using Social Media. The sample for the study was 400 adolescents, out of which there were 200 boys and 200 girls in the age group of 16–18 years. The sample, which was identified by screening, was selected using multistage sampling technique. Self Devised Questionnaire was used along with some probing on certain issues. Majority of adolescents accessed Social Media on their mobile phones and have created their account on Social Media themselves. Facebook was the most preferred Social Media used by adolescents. The boys have been using Social Media on an average since 3.62±.079 years and girls since 2.86±1.22 years. They do not aware that the profile on Social Media cannot be created before the age of 18 years, and they say that their Parents do not stop them from creating their profiles. Features that attract adolescent most on Social Media are updating their status, along with chatting and Photo sharing.