International Journal of Research in Social Sciences

India is a combination of multiple worlds. At a time it lives in many centuries and cultures. The world of India's crafts persons spans millennia and spreads across the length and breadth of our rich land, which is apparently observed in cities, towns and in beautiful villages. India opened her market to the multinationals during the era of economic reforms, bringing an end to the license raj. Now world boundaries are eroding paving way to economic investment across the world, in which developed nation are penetrating and leading in underdeveloped market of third world. If we talk about Indian Artisans and their products handicrafts which are integral part of our society are in demand in Western consumers (Jena, 2010b). The cultural borders are eroding out and becoming irrelevant. The major concern in the Indian Handicrafts industry is that whether they can stand in front giant industrial products. Opening of Indian market had paved the way to foreign firms to produce daily needs and products for festivals, which are earlier produced by village artisans. This poses a big question for the survival of village artisans who are technically and financially poor. This paper observes the impact of liberalisation on community of weavers in district Mau and the opportunity they may have. Further, this paper will also discuss the governmental policyand programme for the promotion of traditional crafts.