This research paper focuses on how the two firms in the same industry: The study is based in the city of Mumbai. Cadbury and Nestle sell similar products and yet manage to have huge product differentiations in their own way. It throws light on how the two confectionery firms chosen are in monopolistic competition and how the products are differentiated via branding, which include the 4Ps, attributes of the products, target markets and the segmentation.
chocolates, attributes, price, marketing
