Analyzing the relationship between quality standards of satisfaction and loyalty in Jordan'S higher education

The objectives of this study are to explore the relationship between three key variables, namely Quality Standards, Satisfaction and Loyalty in Higher Education in Jordan.

About 202 students of Middle East University, Jordan involved as the sample. The questionnaires were analysed quantitatively by a variety of statistical techniques, including factor analysis and multiple regressions.

The finding from this study indicated that safety and security, and harmony had a positive impact on student's loyalty. Student's satisfaction mediates the relationship between quality standards and loyalty.

Constraints of time and lack of prior studies on Higher-Education sites of Jordan, confined quantitative approach of studying the variables in question, which could be comprehensively explored in future researchers by utilizing both quantitative as well as a qualitative approach of research.