Preference and usage of E-Banking services-an analysis

E-Banking has emerged due to stiff competition prevailing among banks, globalization, Information, Communication Technology (ICT) and change in the business environment etc., The demand for innovative banking is on the rise, hence the banks are compelled to switch over from traditional banking to E-Banking. The Information and Communication Technology (ICT) has become an indispensable support to banks to enhance its operations. Banks across the globe have been using ICT as a strategy to maneuver its competitors. At present, the “Brick and Click” strategy has upgraded the “Brick and Mortar” banks. In 1990, after the economic liberalization, new private sector banks emerged. In order to meet the technological competition posed by the foreign banks, the Indian private and public sector banks were compelled to introduce E-Banking technology in its banking operations. This paper offers an insight on the preference and usage of E-Banking services among the E-Banking customers of private and public sector banks.