*Assistant Professor, Department of Management Studies, SNS College of Engineering, Coimbatore
**Professor, Department of Commerce with Professional Accounting, Dr. N.G.P. Arts and Science College, Coimbatore
***Associate Professor Department of Commerce with Professional Accounting, Dr. N.G.P. Arts and Science College, Coimbatore
The economic condition would have to stabilize before there is an improvement in consumer spending and further development of the retail sector is most important success way for the retails industry. Analyzing and understanding shoppers‘ behaviour and the impacts of situational factors may reduce uncertainty in decision-making. Situational factors should be taken into consideration in designing promotional programs, store layout, merchandising and store atmosphere tailored to specific behaviour‘s patterns and consumer situations. The aim of this research is to study on the impact of situational factors on shoppers‘ purchasing outcomes in the selected shopping malls, Bangalore. This study ascertains the influence of socio, physical and temporal factors, to analyse the impact of task definition and antecedent states, to find the impact of the Pricing perception and shopper‘s mood and to analyse the common problems faced by the mall users.
Situational factors, Shopping Malls, Shopping Outcome, Consumer Behaviour
