In the current globalized competitive world, each company looks for the best talent around. Henceforth, there prevails a situation where, world class reputed organization have to come up with jaw dropping packages to ensure that talented employee can become a part of their work structure with admirable career opportunities. So to bring loyalty and commitment the business houses have started developing various retention tactics. For that ‘Employee Branding ’, is used to internalize the desired brand image and are motivated to project the image to customers and other organizational constituents. It ensures a sense of belongingness in the people and this makes them to play an integral role in the achievement of success. Since employee brand is the value of a company that exists in the corporate, one can say that in the present scenario, one of the goals of a company is certainly related to employee branding which is to achieve customer satisfaction. In this paper the authors spotlight the significance, modes and various strategies followed by Indian corporate in employee branding.
Core values, employee branding talent management, competitive intelligence, engagement, etc
