*Nguyen Tat Thanh University
**University of Finance Marketing
***MBA, Tien Giang University
****MA., Tien Giang Province Committee
Online published on 20 June, 2019.
The paper defines and measures key factors regarding to export performance of seafood firms in Viet Nam. This study has used qualitative and quantitative researches: (i) qualitative carried out through focus group discussions with 10 firms, and (ii) quantitative research conducted through direct interviews with 278 firms. The results show that: (i) Export performance has been influenced directly by export marketing strategy, industry's specialization, firm's categories and competencies, foreign markets’ distinctive, key management trends, domestic market attributes; (ii) Export marketing strategy has been influenced directly by corporations’ tendencies and capability.
Export performances in Viet Nam, statistics export seafood, seafood emerging market in Asian
