Tourism is one of the leading sectors in terms of contributing to the global GDP and world's total exports. The figure in Turkey was more spectacular. Turkey was the sixth most visited holiday destination in the world with more than 41.6 million people in 2015. Moreover, approximately9million of domestic tourists moved inside Turkey in 2015. Turkey successfully enriched its tourism potential for decades. The sector revealed its potential by diversifying travel themes with the concrete. This research investigates the important attributes that travellers prefer in their destination selection of Eastern black sea region. For this aim, five attributes and its levels were defined and their importance was surveyed on the travellers. Convenience sampling method was used in collecting the data and Conjoint analysis with SPSS statistics programme were used in the analysis. The main findings are as follows. Travel theme as having the highest relative importance followed by length of stay, destination, transport and price per night. Highland tourism found as the highest utility in travel theme followed by short (3–4 nights) length of stay, combined travel to Eastern black
Destination Attributes, Consumer Preference, Tourism Destination, Regional Tourism, Eastern Black Sea
