Lecturer at UNHI, Denpasar
Online published on 20 June, 2019.
The sale of Penjor Galungan ornament just before Galungan and Kuningan Day is a common thing to do. The customers feel relieved by the people who sell these ornaments so they do not need to struggle to make it. Likewise for the trader, it is used as an opportunity to achieve material benefit. Especially, in Kapal Highway, Kapal Village, Badung Regency, this phenomenon is very interesting to study. This study examined three problems, namely the reason why the trader sells the ornaments of Penjor Galungan, the impact of the sale of Penjor Galungan for the trader, and how the customer interprets the sales of Penjor ornament in Kapal Highway, Kapal Village, Badung Regency. Through this study, it is expected that there is a comprehensive description about the relationship between religious sense and business, as well as a review of the meaning behind the sale to the customer.
Penjor galungan ornament, the trader, the costumer, Kapal Village