1Ph. D Programme, Mewar University, Gangrar, Chittorgarh, Rajasthan, India
2Associate Professor, Faculty of Commerce & Bus. Admin, MMH College, Ghaziabad
*Author correspondence: Kiran, Research Scholar, Deptt. of Commerce, Mewar University, Gangrar, Chhittorgarh, Rajasthan, India, Email: mahur.kiran@yahoo.com
Online published on 20 June, 2019.
Customer perception state to the process by which a customer selects, organizes, and interprets information/stimuli inputs to create a meaningful picture of the brand or the product. It includes the consumer opinion towards the product, price, frequency of buying, selecting the store it may be online and offline stores. This study focuses on awareness about the online shopping, difference in consumer perception towards online and traditional shopping. In this study, the data collected from the consumers in online and offline shopping for the purpose of comparing the behavior of the consumers towards their buying habits between the online and offline shopping. The survey method with a structure questionnaire was used to collect data from the sample. The sample size is 100 consumers. For analyzing the data SPSS16.0 software was used. The statistical method like descriptive statistics, t-test analysis used for analyzing the data. The result indicates that the customers are more inclined towards online shopping than traditional shopping.
Online Shopping, Offline Shopping, Traditional Shopping, Consumer Perception,
