Customers’ attitude towards financial inclusion practices of Tamilnad Mercantile Bank Limited

The banking industry in India has shown tremendous growth in volume and complexity during the last few decades. Despite making significant improvements in all the areas relating to financial viability, profitability and competitiveness, there are concerns that banks have not been able to include vast segment of the population, especially the underprivileged sections of the society, into the fold of basic banking services. The financial inclusion process may be carried out by the public sector banks comparatively at a greater speed than the private sector banks because of the government support and capital base. There is no full-fledged study on the financial inclusion practices of any private sector banks. So this study is a maiden attempt to understand the financial inclusion practices of Tamilnad Mercantile Bank Limited from the point of view of rural customers.