A study oncustomer satisfaction of product onvideocon torefrigerator with special reference to indianelectronic village, Coimbatore

The present study anfinding the level of customer satisfaction of Video co refrigerator with special reference to Indian electronic village. The first chapter of this study explains about brief outline of the study, company profile, and industry profile. Customer satisfaction is not an end into itself. The purpose of is measuring customer satisfaction to see where a company stands in the eyes of customers, thereby enabling service and product improvements which will lead to higher satisfaction levels. Based on the analysis it is found that most of the customers are satisfied with the price, quality and performance of the product. The company should focus on improving Interior design, choice of colour, efficiency, technology. and also the service quality of the dealers should be improved.