A study on social concerns of advertising in India

The advertisement world is quite elusive. The importance of advertising in the current scenario of marketing is increasing day by day. The entire cartoon of advertising is running on the lines of ‘what looks like it sells ’. Today, it is a matter of fact that through these advertisements, demand is created. Today, the producer wants to sell his product in the market by any means and for this, he uses advertisements to create consumers for his product. But while running in this unending professional race, we must keep one thing in our mind that we have some responsibilities towards our society as well.

If, there is an attempt to fool the consumers by not providing the correct information of the product or false promises have been made, somewhere the presenters of these advertisements are deceiving the society, which can have fatal consequences. Especially playing with the mentality of young children and trapping them in their trap is very unethical. Unnecessary use of women in advertisements is also a wrong practice. Since, these advertisements have a profound effect on the society; therefore they should be used for the welfare of the society, not only for the personal benefit of the companies. This paper is going to deal with social concerns of advertising in India.