A study on rural consumers rights awareness in Udumalpet Taluk

Consumers's rights are well documented and much talked about. This study explores consumer's awareness on their rights against exploitation of businessmen. Data required for the study have been collected from 500 respondents from Udumalpet taluk by well structured interview schedule. Consumers's awareness about consumers's rights has been measured by assigning scores to questions relating to consumers rights. ANOVA test is applied to ascertain the variation in the mean awareness index of the consumers based on demographic factors of consumers. Analysis of the study reveals that there is significant difference in the awareness of consumers's rights awareness of consumers classified on the basis of age and size of family. There is no significant difference in the awareness of consumers's rights awareness of consumers classified on the basis of gender, marital status, and educational qualification, type of family, occupation and monthly income.