Customer satisfaction towards gold price volatility in Ramanathapuram Town

The purchasing behavior of Indians towards ornamental gold is something different from the gold purchase of the world people. The important aspect of gold purchasing among the Indians is that it is a better investment. Buying of gold is considered as buying an asset. Indians feel that buying of gold is a process of asset maximization. It has made the researcher to have big doubt in their mind that, why, Indians like ornamental gold very much and whether both genders equally like the ornamental gold or only female like it. The Investor always looks for the various investment avenues which increase their risk-adjusted returns and add diversification. Since ages, gold is preferred as the one of the major investment option especially by the Indian investors. The prices of the gold are increasing and the price of the gold is affected by various factors. The price of the gold are decreasing the investors are satisfied or not. From the study we concluded that the demand for gold as an investment is gaining women has become a one of the important of investment. Consumers have purchased gold jewellery for the purpose of investment and most of the consumers purchase gold because it helps them at the time of emergency