*Post-Graduate Student, Dept. of Anthropology, West Bengal State University, West Bengal, Barasat, Kolkata
**Assistant Professor, Dept. of Anthropology, West Bengal State University, West Bengal, Barasat, Kolkata
***Research Scholar (RGNF-SRF), Dept. of Anthropology, West Bengal State University, West Bengal, Barasat, Kolkata
Online published on 25 June, 2019.
Clothing research under the purview of anthropology of dress and fashion attracted reward interest over the past two decades. Basically dress is an important component of our material culture. Through clothing as well as dress, individuals establish their sense and place in society and culture. The relationship between dress and both individual and culture identities in the different sphere of life and culture continue to be of interest to scholars in the world of dress and fashion. The pattern of dress in culture consists of a network of symbolic codes that enhance norms, values, beliefs, worldviews and ideologies within a society.
The present ethnographic study has been under taken among the college-girls in the rural and urban contexts of west Bengal. The prime objective of the study was to throw light on the pattern of dress and its social cultural issues among the college-girls under modernization. The study was based on the primary data as collected through Participant Observation, Intensive Interview, Case Studies, along with analysis by some descriptive statistics. The secondary data have been collected from books, journals, internet sources etc.
