*Doctoral Candidates in Department of Agricultural and Rural Development Communication, Bogor Agricultural University, Bogor-Indonesia
**Professor of Communication Science and Community Development at Bogor Agricultural University, Bogor, Indonesia
***Lecturer of Communication Science and Community Development at Bogor Agricultural University, Bogor, Indonesia
****Professor of Library Scienceat University of Indonesia, Depok, Indonesia
The emergence of digital natives and digital immigrant generation is due to the rapid development of information and communication technology. For the generation of digital natives who have grown up with computers and the internet and other ICT equipment, they are naturally proficient with new digital technologies and spaces. While older people will always be a step behind. The digital technologies have created digital natives a radically different approach to learning. Some people think that the internet is a wonderful tool and it can be a reliable source of all information. However, some findings suggested that the assumption is incorrect. The objective of this research is to find out the differences of the information seeking behavior of Bogor Agricultural University's students based on the generation and education level. The results of this study indicated that the different levels of education is the dominant cause for the differences in information seeking behavior of Bogor Agricultural University students, compared with the characteristics associated with digital natives and digital immigrants.
Information seeking behavior, Digital natives, Digital immigrant, Level of education, Information literacy
