Attitudes of the Under Graduate students of Dibrugarh University Towards Contraceptive Advertising

Contraceptive advertising means the advertisements of various contraceptive devices for men and women. Attitude of the adolescents towards contraceptive advertising is a study conducted in Dibrugarh University involving Students from the Under Graduate courses. The study was conducted in order to analyze the perceptions of the Under Graduate students of Dibrugarh University towards contraceptive advertisements. This study employed questionnaires as a method and a tool of data collection. The tools were well constructed in order to attain all important details for an effective and informative study. 59% respondents said that these contraceptive advertisements contain excessive sex element. Therefore, 67% of the respondents feel uncomfortable to watch these advertisements in presence of family and friends. This study recommended that, contraceptive methods marketing companies' needs to refocus their advertising strategies and lessen the amount of sex element and make these advertisements more informative rather than sexually provocative. The findings of this study suggest that the Advertisements can be replaced by some other methods such as health campaigns, text book lessons, seminars etc.