Rural women watch television as an important leisure time activity. Television is considered to be one of the best ways of reducing stress and is an easy, routine activity for women living in the villages. Subjective well-being, reflects an individual's own judgement about the quality of his or her life. This study tries to find out if television viewing contributes to the subjective well-being of rural women in Villupuram District of Tamil Nadu. This study is based on the findings of an UGC-UPE funded project. A survey method was adopted for this study. Findings reveal that heavy viewers of television are the ones who are optimistic about their future, feel satisfaction and convey an overall sense of well-being in their lives.
Television, subjective well-being, leisure, rural women, Tamil Nadu
